twitter, things like this seem --ht for search in jim search engine optimization pin-high are a bunch of people in china to tweet about your new song or album it all of a sudden you rise on the top of the billboard twitter chart. best atn, coca-cola is marketing its product, more people will drink coca-cola. to gameit is difficult --like i said, and large numbers, is difficult to gain. katy perry has 52 million fans for a reason. about the always been true intention. so you can game but only on a certain level. me and i don't have talent as a musician -- >> don't sell yourself short. >> listen, lady gaga will be me on this chart 10 times out of 10 and they even -- and i even know the algorithm. >> joe -- we get the details beginning of may and i am happy to go back on and give you guys a demonstration and we will try to game it together and see if lady got back and beat us. >> in the span of two hours. i give so much. it is approaching 56 minutes past the hour and that means it is time for bloomberg to go on the markets. let's take a look at the broad stock indexes right now. consumer